Our Process: Audit, Strategy, Launch, Optimise, Scale
The same five-stage process runs behind every account we manage — from a single-location shop to a multi-market e-commerce brand.
Free Growth Audit
Before we recommend anything, we review what's actually happening — your current accounts (if any), website, tracking setup and competitors.
- Account & tracking health check
- Competitor benchmarking
- Honest recommendation, even if that means waiting
Strategy & Campaign Build
We build a written strategy tied to specific goals — cost-per-lead, ROAS, booked appointments — then construct the account structure, creative and tracking to match.
- Channel & budget plan matched to your goals
- Campaign, ad group and creative structure built from scratch
- Conversion tracking configured and tested before launch
Launch
Campaigns go live with conservative initial budgets while we gather data, watched closely in the first two weeks rather than left unattended.
- Phased budget rollout
- Daily monitoring in the first fortnight
- Early creative and keyword performance review
Weekly Optimisation
Every account is reviewed weekly against its specific target metric — bids, budgets, audiences and ad copy are adjusted on evidence, not on a fixed schedule regardless of performance.
- Bid & budget reallocation toward what's converting
- Creative refresh based on fatigue signals
- Monthly plain-English performance report
Scale
Once a campaign is consistently hitting its target metric, we scale spend deliberately — testing new channels or markets only after the core account is stable.
- Gradual budget scaling to protect ROAS
- New channel or market testing where it makes sense
- Ongoing quarterly strategy review
Strategy calls, not just dashboards
Every account includes scheduled strategy calls with your named account manager — not just an automated report landing in your inbox. You'll always know what changed, why, and what's next.
Book Your Free AuditProcess questions, answered
Most audits are completed within 3-5 business days, depending on how much historical account data is available to review.
We pause or reallocate budget away from underperforming elements immediately rather than waiting for a scheduled review — early weeks are watched daily.
Monthly reporting is standard on every plan, with bi-weekly or weekly strategy calls depending on your package — see Pricing.
Only once a campaign has hit a stable, repeatable target metric — scaling too early on noisy data is one of the most common mistakes we see from other agencies.
Ready to grow your business?
Tell us about your business and goals — we'll map out a Google Ads & growth plan built around your budget.
Get My Free Growth Audit