Real Campaigns. Real Before-And-After Numbers.
Eight detailed case studies across e-commerce, hospitality, professional services and B2B — with the actual metrics behind each result.
Northside Home & Living
Challenge: A homeware Shopify store spending steadily on Smart Shopping with a disorganised product feed, unclear which SKUs actually drove profit, and no remarketing in place.
Strategy: Full feed rebuild and category-level Performance Max restructure, paired with dynamic remarketing to shoppers who viewed a product but didn't buy.
45 Ealing Kitchen
Challenge: A three-site restaurant group with strong weekend trade but consistently quiet weekday lunches, and no paid presence beyond organic Instagram.
Strategy: Meta catalogue and offer ads targeted by radius around each site for weekday lunch hours, paired with Google local search ads for 'near me' searches.
Hartley & Voss Solicitors
Challenge: A family and immigration law firm running one broad campaign across both practice areas, with high cost-per-click and a low proportion of genuine consultation bookings.
Strategy: Split into separate practice-area campaigns with tighter geo-targeting and consultation-focused landing pages, plus call tracking on every number.
Bramwell Furniture Co.
Challenge: A bespoke furniture workshop with strong craftsmanship and word-of-mouth reputation, but zero online visibility and no custom-order enquiry pipeline.
Strategy: Local search and Maps campaigns around 'custom furniture near me' terms, paired with Google Shopping for standard catalogue pieces.
Verve Skincare
Challenge: A direct-to-consumer skincare brand acquiring customers profitably on Meta but hitting a ceiling on scale, with rising cost-per-acquisition as spend increased.
Strategy: Restructured campaign architecture around broad targeting with strong creative testing cadence, layered with Advantage+ catalogue ads and post-purchase upsell flows.
Thornfield Residential
Challenge: An independent estate agency competing against portal-shared leads and larger agencies with bigger marketing budgets in the same postcode.
Strategy: Listing-specific search campaigns for new instructions, separate buyer and seller lead funnels, and remarketing to people who viewed a listing without enquiring.
Fenwick Dental Practice
Challenge: A newly opened two-chair dental practice with no local brand recognition, competing against established practices that had ranked locally for years.
Strategy: Local search and Maps campaigns plus a dedicated service-line campaign for higher-value treatments such as implants and cosmetic dentistry.
Ledgerly (SaaS)
Challenge: An accounting SaaS product spending on broad keywords with a high customer acquisition cost relative to subscription value, and no visibility into trial-to-paid conversion by channel.
Strategy: Persona-based search campaigns split by buyer role, LinkedIn-style Meta targeting for finance decision-makers, and CAC-based bid optimisation using product analytics data.
Figures reflect representative campaign performance for the accounts described above, based on platform reporting (Google Ads, Meta Ads Manager and Shopify/GA4 analytics) over the stated timeframe. Individual results vary by market, starting position, budget and competition, and past performance is not a guarantee of future results.
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